The “Servicestelle-Schülerfirmen” supports the founding and work of pupil companies in Brandenburg. It accompanies the pupil from the first idea to the successful start and supports ongoing projects in their development. In this hand-drawn 2D explanatory film, we show how the initially sluggish sales of Lea and her friends products is still a success story.
On the basis of a drafted text and initial image ideas from the customer, we developed the concept in close cooperation with the team of the “Servicestelle-Schülerfirmen”. We always like to invite our customers to our studio. The key concept was establishing a connection by inviting several students as protagonists as well as sympathizers – and also having a student speak the text – in order to “hit the right note”. The Character design and the 2D animation of the three students as well as several easily comprehensible situations from their careers as young entrepreneurs form the backbone of the animation film.